About Green Tree Jewelry
Our mission: To create eco-friendly products in the USA, that embrace individualistic expression and the love language of gifting.
How Green Tree Started:
Green Tree Jewelry the story, as told by Lance Nybye Jr.:
I would like to say we started things out with all the high-minded attributes of our mission statement today, but reality was the parent company Heavy Hitter Industries, which was a very successful baseball bat company for 20 years, was not doing very well. I actually remember telling my wife, Autumn, when she first moved in with me in the beginning of our relationship that if we weren’t able to turn things around we were going to have to file for bankruptcy. So, we went back to our root - selling at farmers markets and craft shows in the southern California area, which was something my parents, Lance Sr. and Margie Nybye did 30 years before. There, we dabbled in range of crafty gifts. One farmers market in Ocean Beach, CA we brought some cheap spray painted wooden earrings. Maybe there was something in the air that day besides the cannabis smell coming from the customer’s clothes, but they sold! That day the seed was planted.
But it wasn’t until our first tradeshow, The Las Vegas Gift and Souvenir show, where things really changed. Our first day at the tradeshow was a complete bust, maybe one or two people even came in the booth. The next day more of the same, so we got desperate and started taking earrings off the boards and giving them to people just to seek feedback. By the end of the show we did well! We covered the show cost and most importantly we got a crazy amount of constructive feedback, which honestly completely reshaped what we were doing from the material and designs to displays.
The company definitely took off from that point on, but it was like walking a tight rope. Growth meant more investment. Scaling was painful. When you stop making it yourself and you start hiring employees, with our low wholesale price point, everything started penciling out to be a bad idea. My father was forced to retire for medical reasons soon after we started Green Tree Jewelry. He was always lecturing me, helping me grow and learn how to run a business. One day during one of his lectures, he kept moving a pencil back and forth across the table, saying “How many times can I move this pencil back and forth in a minute?” This started me down the path of constantly developing more efficient systems in every aspect of the company and my wife, Autumn, did the same in the office.
Green Tree Jewelry exists today because of our foundation of small independent stores around the US. We are lucky to have them and their customers, who appreciate Made in USA, Eco Friendly and support local business.
Green Tree Jewelry is a family owned business in San Diego, CA. We proudly design and craft lightweight, eco-friendly wood and bamboo jewelry, as well as wood home décor, and holiday items (also offered in 100% recycled paper) right here in the United States. Our jewelry findings are hypoallergenic stainless steel, which is great for sensitive ears. Our wood is reforested and we use a water-based dye process (with over 30 different colors available), allowing for an eco-friendly jewelry option. We also offer custom designs and with our full color process, have the ability to print high-resolution images on one side of the wood, leaving the back side natural to double as an essential oil diffuser!